#PlanAgainstFatigue is a road safety campaign partnered with RE:ACT which aims to encourage young drivers aged 18-25 to plan before long distance driving in order to prevent drivers fatigue and the consequences of it, after finding out from research that most fatigue related road accidents occurred during long distance drives on rural roads and highways. Rather than telling young drivers simply not to drive, I found that a more effective method of reducing fatigue related road accidents was to offer ways in which audiences could plan ahead before a long distance drive to reduce road crashes. Each poster aims to target the audience through catchy, country style slogans offering methods to plan ahead accompanied by fun and playful illustrations.